Wednesday 27 January 2010

Elbry Sandland teams up with Ed Hardy & KBC for 2010

The Godfather of UK freeride Elbry Sandland
KBC /ED HARDY PRO-X SPEED KILLS SPECIAL EDITION Multi-Colour Black (Matt)
RRP £249.99 www.kbchelmets.co.uk



What can one person do in three years? If your Christian Audigier, you partner with the godfather of tattoo, create a new clothing company and make it one of the hottest brands in America. Using his unrivalled understanding of design, Christian has created a lifestyle brand that is quickly on its way to becoming a milestone on the fashion timeline.
This unique understanding is what makes the brand so compelling to retailers and consumers alike.
The past 20 years of fashion have been bless by the creative genius of Christian Audigier. He has left his indelible style on such brands as Diesel, Naf Naf, liberto, Levi’s. Kookai, American Eagle Outfitters and Lee. Christian join Von Dutch when they were still unknown, within a short time he transformed the brand into a powerhouse label known around the world. His charismatic and colourful approach to fashion filled a void. Christian’s inventively wild marketing reached out to celebrities and trendsetters to make the brand a true fashion commodity.
Christian Audigier left Von Dutch n late August 2004 in search of a story, he found it in Ed hardy, the godfather of tattoo.

Christian has taken the masterful tattoo art of Ed Hardy and created something unrivalled in concept. His vision has taken the art of tattoo to realms reserved for the hottest brands. Christian continues to run Ed Hardy designs making a tattoo lifestyle brand that is full of life and colour.
Christian was born in southern France in the city of Avignon. From the beginning he was drawn to the style that is rock and toll. He wanted to follow in the footsteps of Mick Jagger but lacked the singing voice. Christian then moved into fashion, building a resume that would awe any designer.
www.christianaudigier.com

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