Distributor to re-launch brand for 2010
Madison has announced that it has secured the purchase of the Saracen brand and all related intellectual property.Saracen, the company, will continue to trade as normal until the end of March 2009 following which it will bring the business to a close.Rick Stanforth, chairman of Saracen, commented: “23 years and over a million bikes is a phenomenal achievement. What pleases us most is that we are handing Saracen over to an organisation that is incredibly well placed to further develop the brand. It’s been a huge part of our lives and we’re looking forward to watching the brand continue to grow during the next stages of the brand’s ongoing development.”Madison will now aim to develop the brand with investment, including building a new design team with an emphasis on engineering, technical excellence and customer support.
Madison has announced that it has secured the purchase of the Saracen brand and all related intellectual property.Saracen, the company, will continue to trade as normal until the end of March 2009 following which it will bring the business to a close.Rick Stanforth, chairman of Saracen, commented: “23 years and over a million bikes is a phenomenal achievement. What pleases us most is that we are handing Saracen over to an organisation that is incredibly well placed to further develop the brand. It’s been a huge part of our lives and we’re looking forward to watching the brand continue to grow during the next stages of the brand’s ongoing development.”Madison will now aim to develop the brand with investment, including building a new design team with an emphasis on engineering, technical excellence and customer support.
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